Privacy Policy
Last Updated: January 2026
Ace of Shades Global ("we," "us," "our," or "Company") operates aceofshadesglobal.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. By accessing and using aceofshadesglobal.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details through forms or subscriptions)
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking Technologies: Cookies, web beacons, and similar tracking technologies to recognise you and remember your preferences
- Usage Data: Pages visited, links clicked, time spent on pages, referral sources, and interaction patterns
- Location Data: General geographic information derived from IP address analysis
How We Use Information
We use the collected information for the following purposes:
- Analytics and traffic analysis to understand user behaviour and Website performance
- Affiliate tracking and commission calculations with third-party casino operators
- Site improvement, optimisation, and personalisation of your experience
- Sending newsletters, updates, and promotional content (with your consent)
- Fraud detection and security purposes
- Compliance with legal obligations and enforcement of our Terms of Service
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Necessary for the Website to function properly
- Analytical Cookies: Help us understand how visitors use the Website (Google Analytics, similar services)
- Affiliate Tracking Cookies: Track referrals and conversions for affiliate commission purposes
- Marketing Cookies: Used to deliver personalised advertising and marketing content
Cookie Opt-Out Options:
- You can configure your browser settings to refuse cookies or alert you when cookies are being sent
- You can opt out of Google Analytics tracking via the Google Analytics Opt-Out Browser Add-on
- You can manage your preferences through our Cookie Consent Tool on the Website
- Note: Disabling essential cookies may impair Website functionality
Third-Party Links
aceofshadesglobal.com contains links to third-party websites, including non-Gamstop casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing your personal information or engaging with their services.
Your interactions with linked casinos and operators are governed by their respective privacy policies, not ours. We disclaim all liability for third-party privacy practices.
Your Rights
Under UK GDPR and UK Data Protection Act 2018:
- Right to access your personal data and obtain a copy
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten") in certain circumstances
- Right to restrict processing of your data
- Right to data portability
- Right to object to processing, including for direct marketing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
For US Residents (CCPA-style protections): You may have the right to know, delete, and opt-out of the sale of your personal information, as applicable.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Personal data provided via forms: retained for up to 3 years or as needed for service delivery
- Affiliate tracking data: retained in accordance with affiliate programme requirements (typically 12–24 months)
- Analytical data: typically aggregated and anonymised after 26 months
- Cookies: expire according to their individual settings (typically 12 months or less)
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Website: aceofshadesglobal.com
We will respond to your enquiry within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy may be updated periodically. We will notify you of any material changes by posting the revised policy on the Website with an updated "Last Updated" date.